General | 3/10/2026 9:00:00 AM
PITTSFORD, N.Y. – Florida Panthers Assistant General Manager Brett Peterson recently visited with the St. John Fisher University men's and women's ice hockey programs as a guest speaker. In his address to the teams, Peterson shared insight on the mindset, preparation and professionalism required to succeed at the highest levels of the sport.
"His perspective on building and sustaining a championship culture had a significant impact on our players," Reid Lesswing, Fisher's head men's ice hockey coach, said. "He reinforced our program's belief that strong daily habits, mutual trust, and a commitment to something bigger than yourself are what drive team success. He challenged our athletes to elevate their standards, embrace accountability, and fully understand the level of preparation necessary to compete at an elite level. The lessons he shared will positively influence our team both on and off the ice for years to come."
Peterson became the first Black assistant general manager in National Hockey League history when he joined the Panthers in November 2020. The Panthers won their first Stanley Cup in 2024.
Peterson previously served as the Vice President of Hockey for Wasserman Media Group, a sports marketing and talent management company. In 2024, he was the general manager of the U.S. Men's National Team during the 2024 IIHF World Championship.
Peterson played collegiately at Division I Boston College, helping the Eagles win a national championship in 2001. He played professionally for five years and made stops in the AHL, the ECHL and the IHL.
"He shared clear, practical insight on the mindset of being fearless through your preparation, and professionalism needed to succeed at not only the highest level but at the collegiate level," Cardinals women's ice hockey coach Scott McDonald said. "His message about building and maintaining a championship culture resonated strongly with our players. He reinforced the importance of committing to daily habits, trust, accountability and believing in something bigger than yourself. His lessons will have a lasting impact on our team, both on and off the ice."
